How to Fall in Love With a Fish

What’s in a name? Everything. That’s why in recent years, several UK fish species have undergone name changes in the hopes of reeling in new fans. You say Pilchard, I say Sardine. Does it really matter? Well apparently, it does. Food names influence consumer behaviour enormously, to the point that whole species of late haveContinue reading “How to Fall in Love With a Fish”

Alright Mate? Why Do We Change Our Accent When Talking to Manual Workers and Tradesmen?

We all talk differently depending on where we find ourselves and who we’re talking to. But why do we code-switch? Read on to find out. “Alright mate. Yeah, cheers for fixin’ the sink. Fancy a cuppa?” said my public school educated brother to the plumber one day after he’d helped us out with a leakyContinue reading “Alright Mate? Why Do We Change Our Accent When Talking to Manual Workers and Tradesmen?”