How to Fall in Love With a Fish

What’s in a name? Everything. That’s why in recent years, several UK fish species have undergone name changes in the hopes of reeling in new fans. You say Pilchard, I say Sardine. Does it really matter? Well apparently, it does. Food names influence consumer behaviour enormously, to the point that whole species of late haveContinue reading “How to Fall in Love With a Fish”

Alright Mate? Why Do We Change Our Accent When Talking to Manual Workers and Tradesmen?

We all talk differently depending on where we find ourselves and who we’re talking to. But why do we code-switch? Read on to find out. “Alright mate. Yeah, cheers for fixin’ the sink. Fancy a cuppa?” said my public school educated brother to the plumber one day after he’d helped us out with a leakyContinue reading “Alright Mate? Why Do We Change Our Accent When Talking to Manual Workers and Tradesmen?”

A Spot of G-dropping, My Lord? British Attitudes to Accent and Class

The legendary linguist David Crystal in his book “A Little Book of Language”, estimates that only 5% of the population of the United Kingdom speak English with an RP accent. RP or ‘Received Pronunciation’ has traditionally been spoken by those in the upper echelons of society- doctors, bankers, lawyers and so on, as well asContinue reading “A Spot of G-dropping, My Lord? British Attitudes to Accent and Class”

Has the Word ‘Proud’ Lost All Meaning?

The mutilation of meaning by those looking to align themselves with the progressive zeitgeist continues apace, argues Nick Simpson. A quick google of the definition of the word ‘proud’ gives you: Feeling deep pleasure or satisfaction as a result of one’s own achievements, qualities, or possessions or those of someone with whom one is closelyContinue reading “Has the Word ‘Proud’ Lost All Meaning?”